A music magazine is made up of information that is related to any genre of music, rap, pop, heavy metal, rock etc. It gains its profit in the market by targetuing a specific audience about the genre of music they enjoy and listen too. The different genres of music normally are owned by different publiction labels. A clear example of this is Bauer Media (Rock, Kerrang), IPC Media (Rock, NME) and Buzznet (Rap, VIBE).
The content included in music magazines usually consist of:
- Interviews
- Photo Shoots
- Music and Concert Reviews
- Rankings/Countdowns
- Quiz Pages
- Lyrics
- Fan Forum Page
- Gossip Column
- Promotional Offers
The idea is to appeal to the target audience so they want to read our magazine, they tend to go with brand recognition because they know what is going to be in it. This is why marketing is needed by the company so they are received as the brand by the readers.
Music Magazines frequently use promotional offers to draw in the readers by offering free downloads, albums or occasionally giving out free merchandise for a certain artist. They is shown when VIBE have offered free promotional tracks from a range of artists.
No comments:
Post a Comment